Our Mission

 

The story of Unnie4U began in 2002 when Jade Hwang founded a fashion styling company in South Korea. Specializing in hair, makeup, and fashion styling for television and advertising, we gained extensive expertise in beauty and trends while working on numerous productions.

In 2012, seeking new challenges, we expanded to London and established PURPLE COMMUSE UK LTD, a company dedicated to bridging the beauty industries of Korea and Europe. The Korean beauty market is renowned for its innovation and trendsetting products. Additionally, South Korea’s leading cosmetic manufacturers, known for their exceptional quality and advanced technology, produce some products for global brands such as L'Oréal, Estée Lauder, Lancôme, and Johnson & Johnson.

We wanted to introduce the most trendy, high-quality, and buzzworthy Korean beauty products to Europe as quickly as possible. From this passion, Unnie4U.co.uk was born.

At Unnie4U, we meticulously curate hidden gems of K-Beauty, bringing you the finest selection of innovative products with unique concepts and cutting-edge skincare technology. Our mission is to introduce in Europe by showcasing the creativity and excellence of K-Beauty.

As a bridge between K-Beauty and Europe, we are committed to growing into the leading K-Beauty specialty retailer in Europe. We invite you to join us on this exciting journey and experience the transformative power of Korean beauty.

What does “Unnie” mean?In Korean, “Unnie” (언니) means “older sister”, but it’s also an affectionate way for younger women to address an older female friend. It conveys both respect and warmth, much like saying “big sis”. K-pop fans even use it to refer to their favorite female idols!

So if you ever hear “Unnieee~”, it usually means someone is being sweet or playful with someone they admire.

" So call me Unnie~! "